Changing cultural paradigms and mind-set of employees in the public sector: the TAP-Air Portugal Case

Descrição

Abstract:
Changing of the attitudes is one of the most difficult and important issues in the Public Sector. The TAP Air Portugal Case Study describes the strategy selected by the management team of the Portuguese Airline Company to change the culture and the way of working of one of the most emblematic national public companies that, in a particular difficult external environment due to globalization and intense competition, managed to improve significantly their results.